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PIERRE FABRE
VIRTUAL NATURE

Virtual space connecting organic architecture with natural scenery. An unconventional showroom of an exceptional French brand with a range of innovative medicinal products and dermocosmetics.

IDEA
PROJECT
PRODUCT SHOW
LOGO IDENT
ORGANIC ARCHITECTURE

IDEA PILLARS

At the beginning of each project, we find three basic pillars on which to build a creative idea. Each of these pillars should best describe the identity, message and form of creative communication. Just as in geometry we need at least three points to fix a plane, we do the same for the basic IDEA VISUALIZATION.

PRODUCTS
SHOWCASE

Of course, Pierre Fabre's flagship products cannot be missing in the showroom. Holographic product designs levitate above a tranquil pond of water lilies...
PRODUCT

LOGO IDENT
PIERRE FABRE

Pierre Fabre's harmonious logo weaves its way through the complete design of the virtual environment, referring to the company's values of sustainability and its relationship with natural resources.
LOGO

ORGANIC/TECH ARCHITECTURE

The virtual architecture design proposal is a hypermodern gazebo placed in a natural scenery. In the real world, Pierre fabre has a series of architecturally exceptional operational buildings intertwined with nature and parks.
ARCHITECTURE

Client

  • FRESENIUS KABI

  • FORINEL TRADING SE

AGENCY/ STUDIO

  • FORINEL TRADING SE

  • IDEA VISUALIZE

IDEA VISUALIZE

  • Project development

  • Idea making / Creative concept

  • Creative Production

  • Animation

  • Virtual experience

Lead Creative Crew

  • Jan Brukner
    Creative Director / idea maker / Designer
    IDEA VISUALIZE

Immerse in
VIRTUAL SHOWROOM
from IDEA to production...

Pierre Fabre is a very inspiring brand dedicated to the development of medicinal products with an innovative approach to herbal medicinal sources. With an emphasis on sustainability and a relationship with nature, it focuses on producing high quality products for skin care, hair care and overall health. In our case, we implemented a digital stand for the Czech and Slovak representation and targeting the professional public.

INSPIRATION

The original inspiration for the panoramic landscape was the picturesque landscape of eastern France, Provence with its hills and meadows. The contrast of technology, the purity of the flora and the penetrating light of the not very material structure made of concrete and glass, which leaves an inconspicuous monument in nature that does not disturb the harmony of the place.

CREATIVE CONCEPT

The initial idea we proposed to the client was to create a natural space that is connected to a hypermodern gazebo inspired by organic architecture and bridge building. A meadow with pools and water lilies, medicinal herbs and shrubs. All surrounded by a picturesque panorama dominated by a solitary tree of knowledge, innovation and harmony. Interwoven into this space are multimedia contents dedicated to the activities of Pierre Fabre.

PRODUCTION

The creative process of developing the virtual exhibition space began with the realization of an idea map, initial sketches and a detailed concept. For the realisation, we chose the medium of a 360° interactive installation, which allows the visitor a free view, but we are only in one environment. Small animations and reactive environments were used to enliven the scenery.

FINAL EXECUTION

The exhibition consists of six content sections. Based on the approved concept and design, we have created a functional interactive environment linked to the dynamic content of the editorial system. We developed the project from concept through full production to finalization. We worked closely with the client's agency (Forinel SE) on the final integration with the client's content (contacts, product descriptions, expert information, etc.).

PRODUCT SHOWCASE

In the product section there are three main representatives from the dermocosmetics and veno-pharmaceuticals range. They were presented in the context of professional virtual conferences. Their display is holographic, reacting to the visitor's activity by blending into a photorealistic product display with the possibility of displaying additional detailed professional information and publications about the specific medicinal product.

The setting of the building in the natural scenery also corresponds to the garden architecture, but leaves it to its natural wildness and the richness of the meadows that abound with medicinal herbs. Among other plants, we can find, for example, the Ruscus aculeatus, whose medicinal substances are contained in some of PF's products.

ORGANIC ARCHITECTURE DESIGN

The proposed architectural object is a monument, a park gazebo, a digital library and a space for sharing information. The setting of the building in the natural scenery also corresponds to the garden architecture, but leaves it to its natural wildness and the richness of the meadows that abound with medicinal herbs. Among other plants, we can find, for example, the Ruscus aculeatus, whose medicinal substances are contained in some of PF's products. The water features placed inside the atrium of the building in the floor plan follow the curves of the Pierre Fabre logo and are intended to evoke a calm, relaxing atmosphere, which is matched by the chosen musical theme and sound design. Here, earthiness is represented by a stone path that leads to a small hill, dominated by a solitary tree symbolizing knowledge, innovation and harmony.

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INTERACTIVE DESIGN

The content of the virtual stand is rich. In one 360° space, you will find company information, documentary videos, a resource library, a contact map of expert representatives, a product showroom or even a picture gallery with documentary photographs of Pierre Fabre scenery and buildings. All this without the visitor having to leave the virtual exhibition space.
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